IGA has become the first supermarket chain in Australia to roll out a packaging partnership with the national Great Unwaste campaign, led by End Food Waste Australia. With more than 1,300 independently owned stores in its network, IGA is using its scale to encourage shoppers to cut down on food waste while also saving money and supporting sustainability.
The initiative comes at a time when food waste is costing Australian households billions each year, with research showing that the average home throws away more than $2,500 worth of food annually. At the same time, surveys reveal that most Australians want to do better, with more than seven in ten keen to find practical ways to reduce waste in their own kitchens.
Under the program, selected IGA brands, including Black & Gold and Community Co. will now carry an Unwaste Me stamp on their packaging. These stamps provide useful prompts to help shoppers make the most of what’s in their fridge or pantry, while QR codes link directly to recipes and additional tips on how to avoid unnecessary waste.
This packaging update is only the beginning. IGA plans to expand the stamps across more of its private label products and introduce further initiatives designed to inspire households to embrace sustainable habits. The campaign also supports Australia’s broader goal of halving food waste by 2030.
For independent supermarket owners, this is an important example of how a strong community brand can connect with customers on issues that matter. By offering practical, everyday solutions to food waste, IGA is strengthening shopper loyalty while highlighting the role that supermarkets can play in driving meaningful change.
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