Coles to Rebrand Select Liquor Stores as Liquorland
Coles is gearing up to rebrand several Vintage Cellars and First Choice Liquor Market stores as Liquorland outlets, marking a significant shift in their liquor retail strategy. As part of a pilot program, nine South Australia, Queensland, and Victoria stores will undergo this transformation starting in November. Coles’ liquor division CEO, Michael Courtney, described this […]
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