IGA Targets Top Spot in Australian Supermarkets
Metcash, the operator of IGA supermarkets, is strategising to become Australia’s preferred supermarket by focusing on reducing prices in its smaller and medium-sized stores. This move aims to attract value shoppers and intensify competition with major rivals Woolworths and Coles. Doug Jones, Metcash’s CEO, is determined to change the perception that IGA stores are pricier […]
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