Professor Gary Mortimer, a retail marketing and consumer behaviour expert from Queensland University of Technology, stated that increasing competition should, in theory, drive prices down. However, he acknowledged that fostering competition remains a challenge.
He pointed to the ACCC’s recommendation of reducing red tape to make it easier for independent supermarkets to open, but ultimately, he said, the responsibility lies with consumers to shop across different retailers if they want to see lower prices.
Drake highlighted that changing consumer habits is a major hurdle for independent supermarkets. Many people express support for local businesses but continue to shop at larger chains. He urged consumers to actively choose independent retailers if they want to make a difference.
Cheema agreed, stressing that smaller operators need fairer pricing from suppliers to remain viable. Without changes, he warned, the future for independent supermarkets looks uncertain.
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