Win back the cost of groceries: IGA’s new campaign via The Core Agency

IGA has unveiled its newest campaign via The Core Agency, whereby 100 people per day could win back the cost of their groceries.

The campaign shows frontman and comedian Shane Jacobson standing beside 100 full shopping trolleys, to illustrate the daily opportunities IGA customers have to win.

Across the month of February, IGA shoppers can scan a QR code after purchasing groceries to see if they have won back the cost of their shop instantly, up to the value of $350 in the form of an IGA voucher.

Accompanied by IGA’s Low Prices Every Day and Price Match programs, the new promotion aims to address the growing cost of living concerns.

Tracy Wilson, general manager of marketing, IGA commented: “Given the current cost of living challenges many of our locals are facing, this promotional campaign could not have come at a better time. We hope it provides the lucky winners some relief. Our focus is always on supporting our locals in whatever way we can.”

Christian Finucane, co-founder and creative partner at The Core Agency said: “Our latest IGA campaign showcases Shane’s cheeky side as he daydreams about performing an awesome motorbike stunt. It’s an unexpected way to demonstrate the scale of winners in this latest IGA promotion.”

The promotion follows IGA’s brand campaign from September last year, which highlighted its focus on community and locals.

The campaign is running during February, across TV, BVOD, radio and social.

Client: Metcash
Brand: IGA
General Manager Marketing: Tracy Wilson
Head of Marketing, Value and Seasonal: Nada Steel
Senior Brand Manager: Stephanie Amann

Agency: The Core Agency
Founder & Creative Partner: Christian Finucane
Founder & Creative Partner: Jon Skinner
Managing Partner: Rebecca Turner
Copywriter: Kevin McNamara
Senior Art Director: Steve Thurlby
Head of Design: Nick Williams
Senior Designer: Daniella Williams
Group Account Director: Sid De
Account Manager: Kriss Sharpe
Senior Agency Producer: Monique Pardavi

Production Company: Exit
Director: Mike Oldershaw
Executive Producer: Leah Churchill-Brown
Producer: Alex Taussig
Editor: Gabriella Muir
Post Production: Vandal
Post Producer: Sophie Knott
Music & Sound Design: Rumble

Media: Starcom


Extracted from Mumbrella

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