Why Ryvita has vanished from Woolworths and Coles

The brand behind this popular lunchbox snack has revealed it has faced a significant increase in costs to produce and distribute its products.

Shoppers are reacting to a small but noticeable omission on major supermarket shelves this week.

Popular wholegrain snack Ryvita has revealed it has faced a significant increase in costs to produce and distribute its products.

Ryvita has been forced to cut back their availability in Coles and Woolworths stores around the country.

“We have had to increase the prices at which we sell our products to retailers. Woolworths and Coles have declined to accept this increase and have made the decision to remove the sale of these products from their stores,” a representative said in a statement.

“You can still find our products at independent retailers under the IGA banner nationally.”

The company was also seen replying to customers on its Facebook page, as diehard crispbread enthusiasts took to social media to voice their disappointment.

“Ryvita, stop posting ads for a product that is no longer available in major Australian supermarkets. Please explain the reason for the unavailability – has Ryvita been withdrawn from the Australian market?” one woman posted on the company‘s Facebook page.

“Does anyone know if this is temporary or permanent? Would like to buy Ryvita again,” another person asked.

“What‘s happened to Ryvita supply in Queensland Australia? I haven’t been able to get it for weeks and weeks. I was told by a Woolworths staff member today that the line has now been deleted. Coles also still don’t have it on their shelves in my area,” complained another.

Woolworths and Coles have been contacted by news.com.au for comment.

In other supermarket news, prices for fresh fruit and vegetables are expected to soar over the coming weeks as supply chain gaps continue to affect Australia.

Flooding in March and this month’s heavy rain across Australia’s east coast has disrupted regular growing conditions and closed some roads, causing further delays.

Lettuce, spinach, avocados, apples, strawberries and raspberries have been the hardest hit, with some supermarkets in Queensland’s southeast having no supplies or selling stock at inflated prices.

Heirloom tomatoes were selling at $16 per kilo in some areas, according to the newspaper.

Woolworths, Coles, Aldi and IGA have apologised to customers, posting supply shortage notices over the weekend.

“We’re sorry if we are missing some of your usual products,” read a notice posted at Woolworths in Redland Bay over the weekend.

“This is due to unforeseen circumstances in our [distribution centre] that supplies this store. Deliveries continue to arrive regularly and we’re restocking as quickly as possible.”


Extracted from News.com.au

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