‘Need, not want’: IGA targets shoppers on a budget with new supermarket Supa Valu
IGA has entered the low-cost supermarket space with cheaper offshoot Supa Valu, as retailers fight for customers amid the rising cost of living. Customers will shop their favourite brands from pallets instead of shelves in the new low-cost, warehouse-style supermarkets, which could act as IGA’s answer to Aldi and Costco. A Supa Valu store opening […]
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