A remote supermarket in Normanton has reduced bread prices by nearly a dollar by baking fresh loaves in-store instead of relying on costly long-haul deliveries.
Normanton, a Gulf of Carpentaria town, is a seven-hour drive from Cairns. Previously, bread travelled over 2,000km via truck and train before reaching the shelves.
Normanton Foodworks, owned by the Gulf Regional Economic Aboriginal Trust (GREAT), subsidises fresh food. Freight previously added 10% to bread prices. To address this, a bakery was opened with automated ovens requiring minimal training. The store now bakes 350 loaves per week, cutting the cheapest loaf’s price to $5.60.
The dough, delivered frozen, is proofed and baked on-site, reducing transport costs. Stockpiling ensures supplies last through flooding, which can isolate the town for weeks.
Previously, frozen bread often developed mould once thawed. The new ovens simplify baking, reducing errors and making fresh bread consistently available.
The bakery has also created three local jobs. Community leaders highlight the economic benefits, with money staying within the town. Locals appreciate having fresh bread instead of relying on inconsistent freight.
Future plans include extending bakery operations to seven days a week and expanding offerings to include more baked goods. GREAT emphasises the importance of providing both essentials and treats, ensuring residents have the same choices as city dwellers.For the latest retailer news and information, check out the IndiHub website or to speak to us about how we can help your business contact us.
