Burger fans in Australia now have a new reason to celebrate as Grilld launches its burger patties in Coles supermarkets across the country.
Starting 6 August, Grilld products are available in 850 Coles stores, bringing a taste of the popular burger chain into Australian homes for the first time.
Leading the new retail range is the Signature Beef Burgers 2-pack. Made with premium Australian beef, this option is priced at 8 dollars, which works out to 4 dollars per serve. It offers a simple yet satisfying choice for anyone craving a quality beef burger.
Also joining the lineup is the Premium Wagyu Burgers with Caramelised Onion 2-pack. These patties offer a gourmet twist, combining the richness of wagyu beef with the sweetness of caramelised onion. They are priced at 10 dollars, or 5 dollars per serve.
For larger households or those looking to stock up, the Signature Beef Burgers 4-pack provides better value. Priced at 12.50 dollars, it brings the cost per serve down to just over 3 dollars. However, this pack is available only in select Coles locations.
The entire range can be found in the meat section of Coles stores. To mark the launch, all Grilld burger packs will be discounted by 1 dollar for the first four weeks.
The move into supermarkets is a significant expansion for Grilld, a brand already known for its focus on fresh, better-for-you burgers. The partnership with Coles allows the company to reach customers who may not have a Grilld restaurant nearby, making it easier for more Australians to enjoy its offerings at home.
This supermarket launch is part of Grilld’s broader goal to offer greater access to its food and continue growing beyond its restaurant base. The company has seen increasing demand from customers wanting to enjoy their burgers outside traditional dining spaces.
With quality ingredients and convenience in mind, Grilld aims to offer shoppers a more premium option in the refrigerated meat section. The products are designed to replicate the flavour and experience customers have come to expect from dining in-store.
As the burger category continues to grow in supermarkets, Grilld’s entry introduces a recognisable brand with a strong reputation for quality. This expansion not only meets existing demand but is also likely to attract new customers who are looking for an elevated burger option for home cooking.
With a focus on flavour and accessibility, Grilld’s new retail products are set to become a regular feature in Aussie households. Whether it is a weekend barbecue, a midweek dinner, or a family meal, these patties offer a simple, satisfying solution.
By bringing its burgers to Coles shelves, Grilld is bridging the gap between restaurant-quality food and the convenience of home preparation. The launch marks a new chapter in the brand’s growth and makes it easier than ever for Australians to enjoy their favourite burgers anytime they like.
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