Coles Group and Uber Eats have announced plans to expand their partnership, adding 500 stores nationwide to the app to offer customers grocery delivery within an hour. This move comes just after the collapse of rival delivery service, MilkRun.
While some customers are still seeking lower prices, wealthier shoppers are willing to pay more for convenience and are increasingly using online grocery delivery services.
Under the new partnership, each delivery placed with Coles through Uber Eats will be fulfilled by an Uber driver or rider, with customers able to communicate directly with the driver if items are out of stock.
Coles previously partnered with Uber Eats in 2019 for grocery delivery, but the trial was dropped and a partnership was launched with Liquorland stores instead.
The renewed partnership will begin in Melbourne with nearly 40 locations, with plans to add more than 500 Coles stores to the app in the coming months.