Aldi customers have ranked the budget supermarket’s fruit and vegetables better than its pricier competitors, according to a new poll.
The results come from Canstar Blue’s Customer Awards where shoppers voted Aldi’s greens into the top spot for the second year running.
Customers voted across five categories — “value for money”, “freshness of produce”, “variety”, “presentation” and “overall satisfaction”.
IGA came in second place with four or five stars for each and was followed by Woolworths and Coles who notched up between three and five stars.
Both IGA and Woolworths gained top points for their fruit and vegetables’ variety.
Group Buying Director of Fruit and Vegetables at ALDI, Jordan Lack said 97 per cent of produce came from Australian growers.
“To know shoppers are extremely satisfied with the value, variety and freshness of our fruit and vegetable options is equally a credit to our grower partners who have worked tirelessly with us this year, throughout all its challenges, to bring only the best to our customers,” he said.
Australia’s produce industry has had a horror 12 months marred by wild weather, changing crop qualities and labour shortages threatening farmers across the country.
In July, Aldi warned grocery prices would “inevitably” continue to rise after the inflation rate surged to 6.1 per cent.
Figures from the ABS showed virtually all grocery items had been impacted by price hikes this year, with fresh produced among the hardest hit.
Fruit and vegetables became a whopping 7.3 per cent more expensive than last year.
There was also a 5.8 per cent rise from the first to second quarter of 2022.
The price of meat, seafood, bread and cereal products rose 6.3 per cent, while the cost of non-alcoholic beverages rose 7.9 per cent.
Extracted from The Australian
