Two brothers are boosting their seven-year-old IGA supermarket business by more than one third as part of a major expansion plan of the Brisbane riverfront retail destination Portside Wharf.
Robin and Ramsay Zeneldin are increasing the store footprint to 1036sqm, adding a brand new café, cheese bar and health food section, and expanding the meat, produce and delicatessen departments. The big sellers for the store will be convenience food, takeaway meals, and health and wellbeing products.
Robin Zeneldin said “In the past seven years, we have seen significant growth in the area, while at the same time, consumers are becoming more discerning, particularly when it comes to wellness.
“That’s why we’re extending the footprint of our store with a broader range of groceries than ever before across every category.”
The mixed-use retail and residential Portside Wharf precinct is on a prime Brisbane River site at Hamilton, just six kilometres from the Brisbane CBD.
Robin said his team took great pride in offering the best selection of groceries, including hard-to-find items in the suburb.
“Our focus is on offering the range, quality and experience that will continue to make Zeneldin’s IGA the preferred supermarket in the area,” he said.
“A growing number of people in the area have pets, so we’ll also be expanding our pet food section. It is about meeting the needs of customers now and into the future.”
Introducing The Street Café to the mix will means customers can enjoy coffee and sweet and savoury bakery goods including freshly baked muffins and croissants.
“It’s the missing link in our store now. People visit for rolls, sandwiches and breakfast so we’re looking forward to adding the new café to ensure we are a one-stop-shop,” he said.
The new fit-out is anticipated to start in April and be completed mid-year with the store remaining open during this period.
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